A professional coach, ICF (International Coach Federation) accredited, currently with the PCC (Professional Certified Coach) credential and Coaching Trainer, certified by Activision Coaching Institute, and a trainer at the Coaching Course (CIEO – Activision), ACTP (Accredited Coaching Training Program), ICF.

João works as a coach in company programs, in teams and/or individually, and in special programs for the arts and law worlds. Is currently the President of the Advisory Board of ICF Portugal, in the volunteer capacity.

Paralel to his main activity - Coaching - João is a teacher at the Law and Ethics on the internet for the Post-Grad Course in Strategic Digital Communication at ISCSP, Lisbon University.

Has a degree in Law and was a lawyer for the best part of 22 years.