Business Creative Strategy
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Goals

By training's end, participants should be capable of:
  • Knowing the basic fundamentals of creative thought and it's use in more formal business contexts (through examples and applied practical models).
  • Understanding what is innovation, it's relevance and added value to the activity in question.
  • Understanding what is Design Thinking as a tool, process and mindset.
  • Being an agent and promotor of innovation.
  • Establishing the link between the inside context (values, purpose and company mission) and the outside context (market, clients, competition).
  • Developing the ability to observe, inspire and create.
  • Promoting and conducting fruitful brainstorming with work teams.
  • Understanding the individual and colective role in the colaborative process of creation.
  • Making a more creative presentation

Program

1. Introduction
  • Whose who
  • Being creative, a method for an adjective
  • Steve, Richard, Hugh and other unlikely gurus
  • Lateral thinking (in and out of the box)
2. Creative warm up
  • Warming up for the competition
  • First idea vs best idea
  • The room's good observant
  • The persona and the person. One for all
  • Knowing the public and establishing a relation
3. Dive in the Method
  • Understand the challenge (discover the aim)
  • Explaining to a foreign (without shouting or big gestures)
  • Observe, learn and understand (the human side of things)
  • Research and Puzzles (not inventing the wheel saves time)
4. Ideas, ideas
  • Everything goes and making a mistake is good (Brainstorm)
  • Being creative in a bad day. Questioning the questions.
  • Build to think
  • Listening at 80 and speak at 20
  • Diverge and Converge
  • The Vanilla ice-cream
5. Techinques for a creative presentation
  • I'm the variable
  • The PowerPoint is not a telepoint
  • The audience, the space and my team
  • Custom clothing
  • Distributing game
  • Flying the trapeze
6. Final Whistle
  • Around the stage (everyone plays)
  • Wheel game
  • Sharing to grow
  • Carousel

Business Creative Strategy

Are we all creative? Yes, we are.

Creativity can be trained, consolidated and applied as a methodology whose basic elements are in reach to anyone. For this, it's not necessary to compare oneself to a seasoned creative professional, but only to add a few good practices and methods to the set of knowledge you already have (law, consulting, finances, etc), so as to help streamline a more inovator thought, guided towards consolidation and results efficacy with a focus on people. The company and business world is changing.

The "new normal" is transforming and requires new solutions to old problems and adapting to new problems. Innovating and being creative is essential.

Format

On-site sessions with a great emphasis on practical exercises

Duration

8 hours

Trainer

João Peral

Price

On request

Date

On request

Business Creative Strategy

Are we all creative? Yes, we are.

Creativity can be trained, consolidated and applied as a methodology whose basic elements are in reach to anyone. For this, it's not necessary to compare oneself to a seasoned creative professional, but only to add a few good practices and methods to the set of knowledge you already have (law, consulting, finances, etc), so as to help streamline a more inovator thought, guided towards consolidation and results efficacy with a focus on people. The company and business world is changing.

The "new normal" is transforming and requires new solutions to old problems and adapting to new problems. Innovating and being creative is essential.

Objectivos

By training's end, participants should be capable of:
  • Knowing the basic fundamentals of creative thought and it's use in more formal business contexts (through examples and applied practical models).
  • Understanding what is innovation, it's relevance and added value to the activity in question.
  • Understanding what is Design Thinking as a tool, process and mindset.
  • Being an agent and promotor of innovation.
  • Establishing the link between the inside context (values, purpose and company mission) and the outside context (market, clients, competition).
  • Developing the ability to observe, inspire and create.
  • Promoting and conducting fruitful brainstorming with work teams.
  • Understanding the individual and colective role in the colaborative process of creation.
  • Making a more creative presentation

Programa

1. Introduction
  • Whose who
  • Being creative, a method for an adjective
  • Steve, Richard, Hugh and other unlikely gurus
  • Lateral thinking (in and out of the box)
2. Creative warm up
  • Warming up for the competition
  • First idea vs best idea
  • The room's good observant
  • The persona and the person. One for all
  • Knowing the public and establishing a relation
3. Dive in the Method
  • Understand the challenge (discover the aim)
  • Explaining to a foreign (without shouting or big gestures)
  • Observe, learn and understand (the human side of things)
  • Research and Puzzles (not inventing the wheel saves time)
4. Ideas, ideas
  • Everything goes and making a mistake is good (Brainstorm)
  • Being creative in a bad day. Questioning the questions.
  • Build to think
  • Listening at 80 and speak at 20
  • Diverge and Converge
  • The Vanilla ice-cream
5. Techinques for a creative presentation
  • I'm the variable
  • The PowerPoint is not a telepoint
  • The audience, the space and my team
  • Custom clothing
  • Distributing game
  • Flying the trapeze
6. Final Whistle
  • Around the stage (everyone plays)
  • Wheel game
  • Sharing to grow
  • Carousel

Formato

On-site sessions with a great emphasis on practical exercises

Duração

8 hours

Formador

João Peral

Valor

On request

Data

On request

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